Impactful Inspirations: Stories
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"Mission Possible: How to Keep Your Team Aligned as You Grow"

As a founder of a mission-driven scale-up, you are the heartbeat and driver of your company’s core mission and values. But as your organization grows and your team expands, how do you ensure they remain aligned with that core mission? Here are five essential tips to keep your growing team committed to your company’s purpose:

1. Lead by Example!

You are the primary ambassador of your mission. Consistently demonstrate how it influences your decisions and actions. Share stories that highlight your values and celebrate team members who embody them.

Action Step: Schedule regular “Mission Moments.” These should be fun and energizing gatherings where examples of the mission in action are shared.

2. Integrate Mission into Onboarding Ensure your new hires understand your mission and can demonstrate the core values your company stands for. Once onboard, immerse them in your mission and its practical applications.

Action Step: Create an interactive workshop for new hires on how they can contribute to the mission.

3. Make Mission and Values Visible

Make sure your mission and values are prominently displayed in your workplace. This constant visual reminder reinforces their importance and keeps them top of mind for everyone.

Action Step: Use wall art, posters, or digital displays to showcase your mission and values throughout the workspace.

4. Align Incentives with Mission

Reflect the company mission in your reward system. Recognize behaviours that embody your values alongside financial incentives.

Action Step: Implement a quarterly award for team members who excel in advancing the company’s mission.

5. Foster Open Communication

Encourage ongoing dialogue about your mission and values. Create channels for team members to share feedback and suggestions for improvement.

Action Step: Set up anonymous suggestion boxes and use them during your "Mission Moments" for open discussions.

By consistently applying these tips, you can cultivate a culture where your mission and values thrive, regardless of how large your team becomes!

Mariska, Founder REASONS

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